Marketing Specialist ( 3-5 years into product marketing,,flyers, poster)

Wolters Kluwer — IND-Pune-Smartworks

: As a Marketing Specialist, you will embark on an exciting journey to support our marketing team. You will engage in diverse marketing activities, gaining exposure to various facets of our marketing operations, and contributing to projects that drive our organization's growth. This role is an exceptional opportunity to build foundational skills in marketing while supporting essential functions. The Marketing Specialist will support our Journal Product Marketing team, which manages a portfolio of scholarly medical and nursing research journals. The ideal candidate is eager to take on a broad range of marketing , possesses excellent written and verbal communication skills, can effectively manage multiple projects at once, and works collaboratively across global teams. Prior experience with medical or scientific content and collaboration across global teams is highly desirable. Responsibilities: • Programmatic Email Campaign Management: Plan and execute recurring email marketing campaigns – including Hot Topic alerts and 26 specialty e-newsletters – aimed at driving web traffic, increasing full-text article downloads, and boosting journal content usage. Incorporate a data-driven approach to content selection (using tools like GA4 Google Analytics dashboards and Jasper AI) to optimize email open rates and engagement. Utilize Smartsheet for project tracking, task management, and cross-functional collaboration to ensure timely execution of marketing initiatives. • Conference Support and Collateral Development: Coordinate conference logistics for the Journal Product Marketing team, including ordering physical stock (journal issues, promotional materials) and managing shipments for medical and nursing conferences. Develop compelling marketing collateral (brochures, flyers, digital content) with internal Wolters Kluwer Central Marketing design services and/or other design service teams ensuring materials engage potential authors, highlight our journals’ competitive advantag

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