Digital Marketing Specialist - Marketing Operations (Marketo and Salesforce - mandatory)

Wolters Kluwer — IND - Gurgaon

The Digital Marketing Specialist is responsible for developing, coordinating, executing and tracking email and event programs using our marketing automation tool, Marketo. This role will be tasked with supporting email builds, programs and processes for our marketing operations, demand generation campaigns, event lead management and cross-sell/upsell efforts across multiple lines of business in both the B2B and B2C space. Responsible for implementing email marketing, online seminars, engagement programs, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform. In addition, this role requires a working knowledge of data analysis, and this person must be detail-oriented, curious, and eager to grow their analytical skills. This position works as part of our marketing operations team, serving the digital marketing needs of a global organization. Essential Duties and responsibilities Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers. Complete marketing operations responsibilities for designated lines of business, including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment. Supports changes to the email production schedule to make sure all deliverables are completed on time. Build emails, engagement campaigns, and registration forms from templates while maintaining best practice and brand compliance. Create dynamic segmentations in Marketo Assist with data quality checks, documentation, and ad hoc analysis List import hygiene involving leads collected from offline channels. Build programs to automate triggered email and messaging to drive lead nurturing. Test all emails for proper rendering on email clients and mobile devices using Knak Use existing email templates for ease of production. Participate in email QA s

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