Marketing Operations Team Lead

TVH — Pune

About the Role: We are seeking an experienced and versatile Team Lead for GCC Marketing Operations to own and scale the full spectrum of digital marketing execution for our global ecommerce platform. This is a high-impact leadership role within our rapidly expanding Global Capability Center (GCC) in Pune. You will lead a multidisciplinary team responsible for CMS and web publishing, email campaigns, social media operations, and publications and content governance. This is not a siloed role. We need a leader who can orchestrate all four workstreams simultaneously, maintain quality across channels, manage stakeholder expectations from Belgium and global markets, and build a team culture of excellence, accountability, and continuous improvement. You will be at the centre of building a world-class marketing operations engine. Key Responsibilities : CMS & Web Publishing - You will own the end-to-end CMS publishing workflow, from intake and briefing through to QA, go-live, and post-launch review. You will ensure 95%+ on-time delivery and maintain a less than 1% post-launch error rate across all published assets. You will design and enforce standard operating procedures for briefing, template use, checklist enforcement, and publishing gates. You must have hands-on experience with our CMS platform (Drupal), ensure all published content meets on-page SEO standards, and verify layouts and functionality on desktop, tablet, and mobile before every go-live. Email Campaign Management - You will plan, build, test, and deploy promotional, transactional, and lifecycle email campaigns at scale. You will manage our email marketing platform with hands-on proficiency, design and execute A/B tests on subject lines, creative, and send times to optimise open rates and click-through rates, and ensure accurate audience segmentation, suppression lists, and GDPR compliance. You will monitor open rates, CTR, conversion rates, bounce rates, and unsubscribe rates, and report insights on a wee

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