IN_Senior Associate_SMFC_GCC_Advisory_Pune

PwC — Pune

: • 5+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud. • Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and JavaScript. • Strong knowledge of the Salesforce platform and it’s data model • Strong knowledge of Ampscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push. • Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. • Knowledge of Marketing Cloud Best Practices • Mandatory skill sets: • Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery. • Create and manage SFMC Cloud Pages and use audience builder data in journeys • Design, develop and debug custom solutions • Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing. • Create data extensions using SQL scripts by analyzing the campaign requirements. • Provide ROI details to various stake holders. • Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting. Preferred skill sets: • Salesforce Marketing Cloud Years of experience required: 5 to 10 Years Education qualification: BE/B.Tech/MBA/MCA/M.Tech Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Master of Business Administration Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Developer Tools Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Communication, Creating Mock-Ups, Creativity, Customer Experience (CX) Strategy, Design for Usability, Design Review, Des

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