Manager, Commercial Excellence

Pfizer — India - Mumbai

Role Summary The Commercial Business Manager plays a pivotal role in driving commercial excellence and Go-To-Market (GTM) effectiveness across Pediatric and Adult Vaccines portfolios. The role partners closely with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making, productivity, and business growth. Key Responsibility Areas 1. GTM Insights & Analytics Drive advanced analytics to shape GTM strategy and improve in-market execution. • Generate actionable insights across: o HCP segmentation and prioritization o Field force (FF) productivity and effectiveness o Specialty focus and call planning o Geographic coverage optimization • Develop insights on government and key account business, including productivity, effort allocation, and opportunity mapping • Build predictive and forward-looking analytics to enhance business planning and forecasting accuracy • Deliver monthly dashboards and performance narratives to enable leadership decision-making • Leverage AI and advanced analytics tools to accelerate insight generation and visualization 2. Commercial Team Partnering & Influence Act as a strategic partner to commercial teams to drive optimal execution and outcomes. • Partner with Sales & Marketing to optimize deployment of field resources and GTM strategies • Influence sales leadership (DHMs, RHMs, NSM) through data-backed recommendations on productivity and operational effectiveness • Translate GTM insights into clear, actionable interventions for field teams • Enable alignment across Sales, Marketing, Medical, and Institutional teams to maximize impact • Support institutional and corporate business growth through collaboration with key account teams 3. Business Operations & Market Enablement Ensure efficient and scalable commercial operations with a focus on outcomes rather than processes. • Drive end-to-end coordination of commercial operations, ensuring seamless execu

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