Lead Generation Specialist (APAC)

Mastercard — Gurgaon, India

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Lead Generation Specialist (APAC) Mastercard Services is a fast-growing, strategic differentiator for Mastercard, powered by proprietary data, advanced technology, and deep expertise. This Business Development Representative (BDR) role directly contributes to that growth. This position is specifically targeted at experienced Business Development Representatives based in Kuala Lumpur . We are seeking candidates who are committed to staying in the role longer term and growing within the organization. The BDR is responsible for inbound lead follow-up and proactive outbound outreach (email, LinkedIn, calling) to engage senior decision-makers at enterprise organizations, book qualified meetings, and source business opportunities for Mastercard Services. This role sits within the Services B2B Marketing team and works closely with Sales and regional stakeholders in a highly cross-functional, international environment. --- Key responsibilities · Execute multi-channel outbound outreach (email, LinkedIn, phone) and manage inbound leads · Engage senior enterprise decision-makers and book qualified meetings · Source high-quality opportunities and consistently deliver against quarterly opportunity targets · Maintain accurate activity, lead, and opportunity data in Salesforce · Execute outreach sequences using tools such as Outreach.io, or similar platforms · Collaborate closely with Sales, Marketing, and Product teams to align messaging and priorities · Organ

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