Performance Marketing Manager; Mars Petcare; Hyderabad

Mars Incorporated — IND-Telangana-Hyderabad

Job Description: Role : Performance Marketing Manager Location : Hyderabad Job Purpose/Overview The Performance Marketing Manager plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the Connected-commerce channel (Marketplace, Quick Commerce & ESPT) Job Responsibilities The expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks. Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA. Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers. Support and ensure application of digital merchandising key beliefs by the respective functions and partners in all relevant touch points (Amazon Ads Media+Search , Flipkart Ads Media+Search , BigBasket, Blinkit, Zepto, Swiggy Instamart Media + Search and category/digital marketing/social media marketing initiatives with Supertails, HUFT, Zigly and other E-SPT partners) Manage process and tools to support planning, execution, monitoring and evaluation of PDA. Create annual plans and calendars, working closely with brand marketing to bring to life media campaigns on all external platforms. Entire annual DCom Marketing expenditure budget management. Measure and analyze PDA performance for insights, codify them and make sound recommendations to stakeholders for continuous improvement of RoAS Organize test & learn to refine PDA key beliefs & learnings for continuous improvement and to cater to a constantly changing environment. Context and Scope The Performance Marketing Manager is responsible for translating and localizing Mars Global Perfect Digital Activation program into retailer or market specific strategies and plans

View on HireSetu