Marketing Automation Specialist

Maersk — India, Bengaluru, 560064

About Role: “Is customer centricity one of your key drivers? Are you motivated by the desire to impact business objectives and be part of the growth narrative in the company? Are you excited by the opportunity provided by technology and data to drive marketing effectiveness through automation and personalization? Do you have an appetite for constant optimization and improvisation? Are you systematic, organized with an eye for detail? Are you at ease while interacting with multiple global stakeholders, whilst acting as a subject matter expert? Are you passionate about leading and inspiring and do you recognize people as the biggest asset in an organization? And finally -do you revel in challenging status quo and answering the ‘why not’. …If the above resonates with you, and you hear yourselves say a YES to it, then that’s precisely what this role has in the offing! Specialist Automation will work to cater to diverse communication needs and requirements of various markets, by developing and executing high performing, data driven campaign strategies using marketing automation platforms, manage email campaigns, customer Journeys, report results and assist in developing strategic recommendations. He/she will work with other teams such as the Salesforce team, the web team, the social media and the Project team to execute these projects across email and other relevant channels. The idea candidate should have experience in leading teams of automation specialists and working with cross-functional team members to execute strategies that achieve high reach, visibility, conversion and engagement at an enterprise-wide level for both brand building and ROI-driven campaigns What you will do : Individual contributor Marketing Automation specialists who work on campaigns and journeys in marketing cloud. Enable Global Marketing Team to achieve business objectives through Marketing automation tool – Salesforce Marketing Cloud Oversee campaigns from ideation to creation to analysis and

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