Campaign Developer - Marketo

Dentsu — India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Job Description: Job Description – Marketo Specialist Position Summary We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture, lead management, campaign execution, asset creation, reporting, and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms. Key Responsibilities: Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns. Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists. Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies. Understand and report on campaign metrics and distribute campaign performance reports as needed. Handle requests for special reports, data, and marketing tracking information. Troubleshoot Marketo related issues as needed. Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery. Assess content to ensure consistent and accurate branding and design and identify any issues. Ensure a thorough understanding of requirements, both from Merkle and our clients. Accurately maintain quality reports and relevant documentation. Required Skills & Qualifications 2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage. Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels Proven experience building emails, landing pages, forms, snippets, and templates from scratch. Solid understanding of tokens and dynamic/personalized content setup. Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts. General understandi

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