Commerce & Media Analytics Analyst

Citi — Gurugram Haryana India

The Spec Analytics Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams. Citi is evolving its current commerce offerings and branching into new avenues of growth. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. This role will leverage data-driven insights to optimize targeting and personalization, enhance customer engagement, and identify new growth opportunities. The successful candidate will be working hands-on as a part of a team or function focused on in-depth analysis of 1st, 2nd and 3rd party data and underlying customer behaviors as well as advertiser preferences to develop audiences, hands-on as a part of a team or function focused on in-depth analysis of campaign performance for commerce media ads and offers and their impact on underlying customer behaviors

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