Lead-GTM Enablement Automation

Ameriprise Financial — Gurugram, Haryana, India

About Our Company Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 20 years. We are part of Ameriprise Financial Inc., a US financial planning company headquartered in Minneapolis with a global presence and diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions, and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So, if you're talented, driven and want to work for a strong, ethical company that cares, take the next step and create a career at Ameriprise India LLP. Job Description As part of the Go To Market Enablement (GTME) Team, the GTME Automation Analyst will support Columbia Threadneedle Investments’ EMEA sales process by scaling data driven client and prospect engagement. You will use your marketing automation, data and email marketing expertise to design and deliver effective outbound journeys across email, webinars and event - ensuring audiences are well targeted, journeys are optimised, and data flows seamlessly to support automated follow up and lead qualification. While Salesforce Marketing Cloud will be a key platform, you will also work across our wider marketing technology and Salesforce CRM landscape, ensuring tools, data and processes operate cohesively to support lead generation and Focus Fund growth signals. Beyond delivery, you will review how data, journeys and automation are used across EMEA today. Working closely with the GTME team and business stakeholders, you will identify opportunities to improve process efficiency, optimise customer j

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