Manager, JAPAC Buy Desk Pod

Adobe — Bangalore

The Opportunity Lead Adobe’s global in-house Social & Programmatic buying function across all regions! This role coordinates the regional pods for JAPAC, driving unified execution across paid social, organic social, and programmatic channels to improve full-funnel performance. What you'll Do Manage and mentor a team of 5+ social media buyers, ensuring flawless daily campaign execution across platforms Remain hands-on in-platform (Meta, TikTok, Snap, LinkedIn, etc.), supporting campaign builds, optimizations, and troubleshooting Convert global strategy into regionally appropriate action plans, taking into account market nuances and platform differences Coordinate campaign lifecycle: planning, setup, QA, launch, optimization, and reporting Ensure strong operational rigor across tagging, tracking, pacing, and delivery Monitor performance and guide optimizations across audiences, creatives, bidding strategies, and placements Partner with cross-functional teams (Creative, Analytics, Marketing Ops, Programmatic teams) to ensure seamless execution Leverage platform automation and AI tools to improve efficiency and performance What you need to succeed 4–6+ years of hands-on paid social experience across major platforms Proven experience managing campaigns end-to-end and optimizing toward performance goals Prior team leadership or mentorship experience preferred Solid grasp of regional market subtleties and audience behaviors Familiarity with programmatic buying concepts or DSP platforms is a plus Experience with social platform automation (Smartly.IO, Sprinklr etc), AI features, or performance tools Strong analytical skills and ability to translate data into actionable insights Excellent organization, communication, and multitasking abilities About Adobe At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe fo

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