Product Manager- GI Optima

Abbott — India - Mumbai

JOB DESCRIPTION: JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES : Independently handles brand management responsibility for allocated brands Achieve top-line, market share and bottom-line targets for the brands assigned Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force Analyze market conditions and forecast sales on a regular basis Monitor ROI on brand strategies Monitor competitor activities Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. Develop and implement Annual Operating Plan for brand portfolio Undertake fieldwork to capture insights Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement. Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force. Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. JOB SPECIFICATIONS: Skill, Education, Experience Education: Graduate in Science / Pharmacy. MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least) Experience: Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager Exposure to managing Key Accounts / dealing with Key Opinion Leaders Experience in managing new launches preferable Skill: Excellent Communication Skills Functional & Technical Knowledge on therapy areas owned and other therapies in the division Demonstrates creativity, innovation and drive for results. Ability to influence, lead and work with c

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