Specialist / Manager - Activation Marketer

3M — IN, Bangalore Kar

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Industry & portfolio background 3M's display and electronics portfolio is a broad and innovative set of solutions designed to support the electronics and display manufacturing ecosystem. Our offerings include materials and technologies that help improve product performance, reliability, thermal management, bonding, protection, and manufacturing efficiency across a range of applications. Key areas include display manufacturing, consumer electronics, automotive electronics, and semiconductor processing. The portfolio leverages 3M's expertise in advanced materials science and application engineering to deliver value to customers in critical performance and process challenges. Job Description Summary: As a marketer for this portfolio, you will help shape market messaging, drive demand generation, and build relationships with key accounts and partners across these high-growth technology sectors. The activation marketer is responsible to spearhead marketing strategies to drive growth. This includes enhancing the awareness & and value proposition of the offerings amongst stakeholders (end customers , channel & influencers) , while simultaneously ensuring alignment with the company's mission and other functions. Job Responsibilities: Position is intended for individuals who have a background in product/ portfolio marketing in similar or other markets that are nascent and growing fast. Basic expectations include the ability to anticipate market & internal needs, focus on the business goals and being exceptionally persistent. The individual should be able to create & run marketing initiatives like lead generation campaigns, website optimization, creating sales collaterals & tools, market

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